Internet Marketing serves multiple purposes within your marketing funnel: Awareness, Attraction, Convince, Convert, Retain. Prediction Digital uses traditional services like AdWords, Mobile Targeting, IP Address Targeting, Social Media Marketing, but blends these services with search engine optimization, and data management tactics to perfect your marketing goals.
Marketing awareness is essential to your conversion funnel. Maybe you’re opening a new location, or maybe you’re competing with larger and more established companies. Any way you shake it, a proper awareness campaign is necessary to get new eyes on you and your company.
Creating awareness can be as simple as a targeted Google AdWords campaign, social media marketing, or based on your location and business type, it could require an omnichannel approach that spans multiple platforms.
At Prediction Digital, our experts will consult with you and provide an effective strategy for each step of your conversion funnel. Too many times, small and medium-sized businesses choose to use 3+ companies to manage what should be an all-inclusive internet marketing campaign. Your marketing efforts live and breathe as one cohesive unit and should be managed as such.
At Prediction Digital, we’re often asked to handle companies that have varying starting points when it comes to internet marketing. Some have a brand name and local, regional, national recognition. Some are just starting to scale their company and need to grow organically for the services they provide. While the aspects of their marketing campaigns may vary, their goals are the same – they want to grow.
While the services we provide are centered around driving new clients to your business, we also want to make sure we understand your complete business identity. While even companies like Forbes recommend using discounts and promotions to reel in new customers, our data shows that combining advanced targeting tactics along with proven marketing techniques will amplify your new customer acquisition.
A properly maintained internet marketing campaign is a very fluid system. Each step of the way, our marketing efforts are analyzed and measured. As some potential clients may never “graduate” to the conversion side, the ones that do are delivered tailored marketing pieces based on their interests and interaction.
Convincing someone to take action could be as simple as a gated piece of content or RSVPing to an upcoming event. For our clients that we manage e-commerce websites and marketing for it could be someone signing up for a discount code. The key during the convincing phase is to get the user to commit an action.
Marketing awareness is essential to your conversion funnel. Maybe you’re opening a new location, or maybe you’re competing with larger and more established companies. Any way you shake it, a proper awareness campaign is necessary to get new eyes on you and your company.
Creating awareness can be as simple as a targeted Google AdWords campaign, or based on your location and business type, it could require an omnichannel approach that spans multiple platforms.
At Prediction Digital, our experts will consult with you and provide an effective strategy for each step of your conversion funnel. Too many times, small and medium-sized businesses choose to use 3+ companies to manage what should be a holistic campaign. Your marketing efforts live and breathe as one cohesive unit and should be managed as such.
The consumer journey from point of first contact to conversion can vary on a number of different variables from timing all the way down to an offer that they simply could not refuse. The proper way to run and scale a profitable marketing campaign is to effectively analyze each conversion and assess the strength and viability of each branch of your internet marketing. The profitable efforts will grow and scale, the lesser profitable avenues will be edited, or removed altogether.
Once you have earned someone’s trust and have earned their business, your retention plan comes into effect. Just as your internet marketing plans will vary from one client to the next, our retention plans also vary. The key is to grow and retain more clients than you lose – it seems simple, but in this ever-changing world of internet marketing, it gets more complex by the day.
We also have encountered potential clients that had existing partnerships with external marketing agencies. While the quality of service being delivered by the external marketing agencies was satisfactory, it wasn’t build or being managed by a qualified marketing manager. We began executing and shaping external marketing practices for our clients in order to get the most out of their marketing partnerships.
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