Making Your Data Work for YOU
CRM Integration & Automation:
CRM Integration and Automation are pivotal launch points to your automation process. Marketing Automation needs to provide a potential client with appropriate dialog during the buying process, but it also needs to inform your sales team of benchmarks earned by hot and cold buyers. Our integration process not only begins the conversation externally, it flawlessly integrates into your sales process.
Marketing Automation requires a massive amount of creative content, graphics, email marketing paths, and messaging in order to fully reflect your brand and the goals we have for each of your created personas (both existing clients and potential clients). The content creation process for Marketing Automation will create multiple journeys for targeted current and potential clients.
Deployment and Optimization of Marketing Automation Campaign:
Marketing Automation isn’t a “set it and forget it” marketing plan. While all of the data and research has been meticulously planned, real-time analysis, edits, and information garnered by on-page submissions, and input from your sales team are all required to run an efficient campaign. Your project manager will meet with you regularly to gauge user response, sales engagement, and inform you of any adjustments that are needed to further amplify your results.