Digital Marketing Strategies

True marketing partners that are actually vested in your success will require a marketing strategy prior to spending a dollar of your marketing budget. Too many times, small and medium-sized businesses feel the need to hire a “marketing coordinator” and hope that this new person will “figure it out”. This “figure it out” period typically yields little to no results, wastes most of the approved marketing budgets, and the company remains stagnant. Once there are no quantifiable results, the company and/or the marketing coordinator choose to part ways. Then, true to form, the company will look to hire another marketing coordinator – rinse and repeat. Our job, as your marketing partner, is to help you plot the course prior to setting sail. This allows all parties to be aligned, all routes to be determined, and we grow and move forward as a unified group.

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Predictive Marketing

In order for anyone to properly market your business, they have to know your business inside and out. One of the processes within our strategy development phase is to outline a SWOT analysis. This allows us to assess the strengths, weaknesses, opportunities, and threats of your business on and offline. In most cases, we’re able to paint a very effective picture to help your business scale rather quickly. This skill has been developed by literally thousands of hours of client consultations, project management, internet marketing, and clients from every possible sector. Every business is different, and every SWOT analysis, even with clients in the same industry with the same goals, is different. Your SWOT analysis is your unique path to moving toward a predictive marketing solution that will make your business profitable for years to come.

Strategic Lead Generation To Amplify Sales Conversion Funnel and KPI's

To truly be an effective digital marketing agency and to fully integrate services to reach a predictive marketing level, we have to understand not just what you sell, but also how you sell. Marketing and sales need to be seamlessly interconnected, as one performs at a greater level, so does the other. This is why we firmly believe that agencies that sell “services” are trying to fit your square peg into their round holes. An agency that sells and expects to operate at a high level needs to integrate its tactics and solutions into your business. The KPI’s developed, strategized and approved during the creation of your marketing strategy aren’t just the KPIs for internet marketing, they are the Key Performing Indicators that will allow you, our client, to agree that we are doing an outstanding job for you. Without the specific marching orders that are created during your strategy, we would be guessing…and you should never pay your marketing firm to guess.

VMOG: This process is designed to align your company and everyone within it, to a fundamental belief structure. Who you are, what you do, what you want to accomplish, and when you want to accomplish them are all key aspects of your corporate belief structure. In order to achieve a well-rounded marketing strategy, your marketing team should know your VMOG inside and out.
SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats. In order to plot and plan a course of action for your business, your marketing strategy needs to be defined by your SWOT analysis. This is a phenomenal resource for all parties involved. As your marketing company, we can gain a full foundational understanding of your current marketing presence: (Organic, Paid, Social, Reviews, CRM Databases, and CRM DATA). As consultants, we can help curate a growth path for you based on where you are currently and where you want to be.
SMART Goals: In order to correctly establish a list of services and solutions to take your company to the next level, we need to define and outline your SMART Goals: Specific, Measurable, Achievable, Realistic, and Time-Bound. SMART Goals rely heavily on both VMOG and SWOT as we formulate our predictive marketing suite to match your aspirations.
Technical Audits: Our Technical SEO audits allow us to fully understand where your company is on the digital side of the business. Mind you, we can perform SEO and generate solid results without all of the steps above, but a fully-orchestrated marketing strategy should encompass all inner workings of your company as it sits today, as well as a full understanding of where you want to go in the future.
Custom Reporting: As your internal-external marketing team, we will create a custom Running Action Sheet which is a living document that not only provides your full VMOG, SWOT, SMART Goals, and detailed marketing strategy – it provides a real-time document that keeps us on schedule, outlines our achievements, and allows us to be agile as we expand your brand’s visibility and grow your customer base.
Marketing Strategy Review: When all of the I’s are dotted, and all of the T’s are crossed, it’s time for us to unfold your marketing strategy. In most cases, our strategies will have a multi-tiered approach that will stem from Technical Repairs and Optimization, SEO Updates, Content Strategies (On-page, Social Media, Email Marketing), Marketing Automation TouchPoints, Personas, and a comprehensive marketing calendar that is ready to commence along with a recommended budget and retainer for our services. At the completion of our marketing strategies, you own all documentation, calendars, and budget recommendations. This will allow you to perform strategic marketing services internally if desired.

Marketing Strategy

Predictive Marketing

Strategic Lead Generation To Amplify Sales Conversion Funnel and KPI's

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