To truly be an effective digital marketing agency and to fully integrate services to reach a predictive marketing level, we have to understand not just what you sell, but also how you sell. Marketing and sales need to be seamlessly interconnected, as one performs at a greater level, so does the other. This is why we firmly believe that agencies that sell “services" are trying to fit your square peg into their round holes. An agency that sells and expects to operate at a high level needs to integrate its tactics and solutions into your business. The KPI’s developed, strategized and approved during the creation of your marketing strategy aren’t just the KPI’s for internet marketing, they are the Key Performing Indicators that will allow you, our client, to agree that we are doing an outstanding job for you. Without the specific marching orders that are created during your strategy, we would be guessing…and you should never pay your marketing firm to guess.
Vision, Mission, Objectives, and Goals. This process is designed to align your company and all of the employees within it, to a fundamental belief structure. Who you are, why you do what you do, what you want to accomplish, and when you want to accomplish them, are all key aspects of your corporate belief structure. In order to achieve a well-rounded marketing strategy, your marketing team should be in direct lock-step with your VMOG.
Strengths, Weaknesses, Opportunites, and Threats. In order to plot and plan a course of action for your business with a marketing strategy, we must first assess your company as a whole. This is a phenomenal resource to all parties involved as we can gain a full foundational understanding of your current marketing presence (Organic, Paid, Social, Reviews, CRM Databases, CRM Data), but we also take provide an in-depth technical audit on your online presence as well as all of your competitors. After all, in order to beat your local, regional, and national competitors, we have to know what we're up against.
In order to correctly establish a list of services and solutions, Specific, Measurable, Achievable, Realistic, and Time-Bound. Once your SMART goals are clearly outlined, a true SEO strategy can be developed and executed upon.
Once your SMART Goals have been reviewed and/or created. Our next step is to perform a comprehensive digital audit to determine your current web-health. This audit will determine the best path for and quickest ROI on SEO Services.
Search Engine Optimization is not just what you say on and off-page, but really how well your website and digital foundation communicates with search engines. Technical factors are usually one of the largest obstacles a business faces and are usually one of the fastest ways to generate SEO Results.
When all of the I's are dotted, and all of the T's are crossed, it's time for us to unfold your marketing strategy. In most cases, our strategies will have a multi-tiered approach that will stem from Technical Repairs and Optimization, SEO Updates, Content Strategies (On-page, Social Media, Email Marketing), Marketing Automation TouchPoints, Personas, and a comprehensive marketing calendar that is ready to commence along with a recommended budget and retainer for our services. At the completion of our marketing strategies, you own all documentation, calendars, and budget recommendations. This will allow you to perform strategic marketing services internally if desired.